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Understanding attitude and behavior of Canadian consumers toward organic wine
Rojas-Méndez, José I.; Le Nestour, Manon; Rod, Michel - In: Journal of food products marketing 21 (2015) 4, pp. 375-396
Persistent link: https://www.econbiz.de/10011432268
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The ties that bind? : online musicians and their fans
Daellenbach, Kate; Kusel, Rachael; Rod, Michel - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
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The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand
Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 23 (2015) 3, pp. 189-208
Persistent link: https://www.econbiz.de/10011300905
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Cell phone product-market segments using product features as a cluster variate : a multi-country study
Haverila, Matti; Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 21 (2013) 2, pp. 101-124
Persistent link: https://www.econbiz.de/10009732231
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Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation
Rod, Michel; Lindsay, Val; Ellis, Nick - In: Industrial marketing management : the international … 43 (2014) 4, pp. 603-612
Persistent link: https://www.econbiz.de/10010386447
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The experience of New Zealand in the evolving wine markets of Japan and Singapore
Rod, Michel; Beal, Tim - In: Asia-Pacific journal of business administration 6 (2014) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10010366748
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Toward a theory of marketing law transgressions
Gazley, Aaron; Sinha, Ashish; Rod, Michel - In: Journal of business research : JBR 69 (2016) 2, pp. 476-483
Persistent link: https://www.econbiz.de/10011435935
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Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry; Williams, Tom; Lowe, Sid; Rod, Michel; … - In: Marketing intelligence & planning 33 (2015) 7, pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick; Rod, Michel - In: Field guide to case study research in …, (pp. 77-99). 2014
Persistent link: https://www.econbiz.de/10011413774