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Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika; Walters, Rockney G.; MacKenzie, … - In: Journal of retailing 83 (2007) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
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Erste empirische Ergebnisse zum Qualitäts- und Preisbewußtsein der Konsumenten in einer Lebensmittelkrise : Konsequenzen für ein verbraucher- und wettbewerbspolitisches Leitbild
Olbrich, Rainer; Schultz, Carsten D.; Voerste, Anja - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 61 (2009) 6, pp. 621-640
Persistent link: https://www.econbiz.de/10003911744
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Should a lower-price service offer a full-satisfaction guarantee?
Wong, Jehn-yih; Tsaur, Sheng-hshiung; Wang, Chih-hung - In: The service industries journal 29 (2009) 9/10, pp. 1261-1272
Persistent link: https://www.econbiz.de/10003914873
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A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa - In: Journal of business research : JBR 62 (2009) 1, pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
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A note on the determinants of airline choice : the case of Air Asia and Malaysia Airlines
Ong, Wooi Leng; Tan, Andrew K. G. - In: Journal of air transport management 16 (2010) 4, pp. 209-212
Persistent link: https://www.econbiz.de/10003970651
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Factors influencing the intentions of passengers regarding full service and low cost carriers : a note
Chiou, Yu-chiun; Chen, Yen-heng - In: Journal of air transport management 16 (2010) 4, pp. 226-228
Persistent link: https://www.econbiz.de/10003970665
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Segmentation of low-cost flights users at secondary airports
Martinez-Garcia, Esther; Royo-Vela, Marcelo - In: Journal of air transport management 16 (2010) 4, pp. 234-237
Persistent link: https://www.econbiz.de/10003970688
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Challenges in researching consumer ethics: a methodological experiment
Hiller, Alex J. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10008901319
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Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet; Kim, Hee-woong - In: Psychology & marketing 27 (2010) 1, pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518