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Kedia, Ben L.; Ackerman, David J.; Bush, Donna E.; … - In: International Marketing Review 11 (1994) 4, pp. 56-68

Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 US franchisors and subjected to discriminant and factorial analysis. Managerial attitudes towards a desire to expand and desire to increase profits were found to have a greater...

Persistent link: https://www.econbiz.de/10014827682

A Cross‐cultural Study of Moral Philosophies, Ethical Perceptions and Judgements

Singhapakdi, Anusorn; Vitell, Scott J.; Leelakulthanit, … - In: International Marketing Review 11 (1994) 6, pp. 65-78

Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey...

Persistent link: https://www.econbiz.de/10014827686

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Crick, Dave; Czinkota, Michael R. - In: International Marketing Review 12 (1995) 3, pp. 61-72

Provides comparative empirical evidence drawn from studies carried out in the USA and the UK respectively. Indicates …

Persistent link: https://www.econbiz.de/10014827695

An empirical investigation of consumer perceptions of “made in USA” claims

Maronick, Thomas J. - In: International Marketing Review 12 (1995) 3, pp. 15-30

products (one complex, one simple). Two of the advertisements included “made in USA” claims, while the other two advertisements … were identical but did not include any country of origin claim. The findings show that, on an unaided basis, made in USA … USA” they associate it with both parts and labour, rather than parts or labour alone. Finally, when respondents see the …

Persistent link: https://www.econbiz.de/10014827697

Personal and professional values underlying ethical decisions

Singhapakdi, Anusorn; Rallapalli, Kumar C.; Rao, C.P.; … - In: International Marketing Review 12 (1995) 4, pp. 65-76

Cultural differences in moral judgements are generally recognized by marketing ethicists. Attempts to investigate the issue of cross‐cultural ethical differences by comparing US marketers and Thai marketers with respect to their professional and personal values. A self‐administered...

Persistent link: https://www.econbiz.de/10014827703

Research note: marketing accounting services

Mangos, N.C.; Roffey, B.H.; Stevens, J.A. - In: International Marketing Review 12 (1995) 6, pp. 68-81

Reviews research on marketing attitudes, strategies and effectiveness of marketing tools in accounting firms in the USA …

Persistent link: https://www.econbiz.de/10014827709

International differences in product perception: a product map analysis

MacKay, David B.; Easley, Robert F. - In: International Marketing Review 13 (1996) 2, pp. 54-62

Shows that traditional product mapping methods for product positioning analysis fail in international settings due to the high variability of product preferences within each country and the lack of a common product perception among countries. Shows how explicitly incorporating variation in the...

Persistent link: https://www.econbiz.de/10014827723

Creative problem‐solving styles in the USA and Japan

Herbig, Paul; Jacobs, Laurence - In: International Marketing Review 13 (1996) 2, pp. 63-71

Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western …

Persistent link: https://www.econbiz.de/10014827724

Relationship between situational variables and purchasing in India and the USA

Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa; … - In: International Marketing Review 13 (1996) 6, pp. 6-21

USA. The empirical dimensions of the situational variables (frequency of shopping visit; the usual time of day for … USA with respect to shopping behaviour (purchase of food or beverage and purchase of other products). Includes examples of …

Persistent link: https://www.econbiz.de/10014827741

Dissemination of market orientation in Europe

Dalgic, Tevfik - In: International Marketing Review 15 (1998) 1, pp. 45-60

Attempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid of a literature review in the field of marketing in general and European history in particular and by studying the...

Persistent link: https://www.econbiz.de/10014827774