Xiao, Dongpo; Zhang, Zhenji; Guan, Xiaolan - In: Journal of industrial engineering and management : JIEM 5 (2012) 2, pp. 509-517
Purpose: With the development of the networked marketing in TV media, it is important to do the research on network … marketing in TV media and Correlation theory, the essence of media marketing is creating, spreading and transferring values. The … Participants of marketing value activities are in network, and value activities proceed in networked form. Network capability is …