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This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
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Globally, pollution has spurred corporate players to use eco-friendly polishes and the textile industry is not an uncommon case. Textile commercial enterprises should adopt the same green supply chain management (GSCM) practices and this research paper seeks to identify the green supply chain...
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