Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are …

overseas students. Then the way in which clients′ needs are assessed; the development of an appropriate marketing mix; and the …

seen as key personnel by helping banks to establish and maintain a ‘feel good’ image with students, showing that banks …

Reports on an investigation into the managerial talents of management students who will form the core of the managers … of tomorrow. Focuses on talents exhibited by those students majoring in marketing and makes comparisons with students … shows that would‐be marketers are similar in most aspects of managerial talent to those students in other business fields …

experiment in which university students were given a set of cards, each card with a description of a product and its price, then …

distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over …

Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education …

enrichment of the results achieved. Findings – Results reveal that the explanatory factors for both types of students are … different. This could be explained because the students choose one career or another according to their expectations of … employment. In this sense, the student's entrepreneurial intention decreases in the business students when they progress in their …

existing knowledge of Gen Z students' career aspirations and their future employers' expectations. All research around Gen Z is … currently focused on students, and hence, it is challenging to predict their workplace behavior. In this work, the authors …

support on students’ entrepreneurial intention. Moreover, it explores whether country moderates these relationships or not …. Originality/value Understanding the contextual factors that motivate students towards entrepreneurship may inform the design of …