Similar Search Results

Social media adoption in smes sustainability: evidence from an emerging economy

Amoah, John; Bruce, Emmanuel; Shurong, Zhao; Egala, … - In: Cogent Business & Management 10 (2023) 1, pp. 1-28

collected from 430 managers of SMEs in Ghana using a structured questionnaire and analyzed using a PLS-SEM. Findings revealed … positively influence social media adoption, while social media adoption also impacts SME firms' sustainability. A negative effect …

Persistent link: https://www.econbiz.de/10014527532

The impact of environmental crimes and profitability on environmental disclosure in Malaysian SME sector: The role of leverage

Adnan, Shayuti Mohamed; Alahdal, Waleed M.; Alrazi, Bakhtiar - In: Cogent Business & Management 10 (2023) 3, pp. 1-20

This research investigates the intricate connections between environmental crimes, profitability, leverage, and environmental disclosure in Small and Medium Enterprises (SMEs) in Malaysia from 2014 to 2019. The study adopts legitimacy theory as its theoretical lens. This study focuses on the...

Persistent link: https://www.econbiz.de/10014527533

Analysis and development of customer segmentation criteria and tools for SMEs

Schubert, Sebastian - 2018

? To answer this question first requires the SME company to determine whether they know the monetary or non-monetary value … practitioners. Especially for sales and marketing managers working in this field. …

Persistent link: https://www.econbiz.de/10014578383