How to make a suitable decision by balancing the benefits and costs of Mass customization (MC) has been widely discussed by scholars. While with the development of information and production technology, some traditional factors that affect firms’ MC decision have significantly changed....

Several empirical studies examine the consumer acceptance of mass-customized (MC) media. Although these findings overall suggest promising prospects for mass-customized media, entrepreneurial experience still contrasts these prospects with missing market take off. This paper sheds light on this...

The attention on Mass Customization as a viable manufacturing strategy is increasing in academia. Also, more and more companies report from successful implementations. However, the transformation process necessary to become a mass customizer (from the company's outset as a mass producer or a...

Additive manufacturing (AM) was initially designed for prototyping and product personalization, where high production quantities were not required. Now, it is also implemented for final part production to achieve cost-effective mass customization (MC). Thanks to its tool-less production and...

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and...