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This study attempts to identify the marketing variables and methods associated with the successful or unsuccessful launch of industrial high-tech products into non-domestic markets. Finnish high-tech firms were selected as a population base due to the ambient domestic pressures on those firms to...
Persistent link: https://www.econbiz.de/10005751021
While much research has been directed at variables critical to successful R&D of new and high-technology products, much less work has been directed at factors crucial to success of these products when the firm attempts to enter the international marketplace. This study surveys Finnish technology...
Persistent link: https://www.econbiz.de/10005579288
While much research has been directed at the variables critical to successful R&D of new and high-technology products, much less work has been directed at those factors crucial to the success of these products when the firm first attempts to enter the international marketplace. This study...
Persistent link: https://www.econbiz.de/10005579323
Purpose – The purpose of this paper is to investigate how managers in technology‐intensive companies conceptualize and perceive “intelligence” variables in successful and unsuccessful new product development (NPD) projects, and explore the role that intelligence variables play in...
Persistent link: https://www.econbiz.de/10014946276
Purpose – This exploratory study aims to identify the key drivers of customer satisfaction for strategic consulting engagements in a global context. Specifically, the authors compare the attitudes of US and non‐US senior executives to learn how they evaluate consulting engagements....
Persistent link: https://www.econbiz.de/10014933190
Purpose – The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender differences regarding the behavioral aspects of the cell phones, and their conceptualization....
Persistent link: https://www.econbiz.de/10015044288
Persistent link: https://www.econbiz.de/10015065531
Unlicensed driving remains a serious problem in many countries, despite ongoing improvements in traffic law enforcement practices and technology. In the USA, over 10% of the drivers involved in fatal crashes do not hold a valid licence, while approximately 20% of all fatal crashes involve at...
Persistent link: https://www.econbiz.de/10009437763
Los sistemas de información desempeñan un papel esencial en el funcionamiento de las entidades financieras. Si bien estos sistemas sustentan los servicios de las entidades y facilitan sus estrategias, sus vulnerabilidades subyacentes podrían constituir una importante fuente de riesgo, el...
Persistent link: https://www.econbiz.de/10012526640
Information systems play a critical role in the functioning of financial institutions. While supporting their services and enabling their strategies, underlying vulnerabilities could pose an important source of risk: cyber risk. This may impair financial institutions’ operational capabilities...
Persistent link: https://www.econbiz.de/10012623925