Chen, Charlie; Choi, Hoon Seok; Ractham, Peter - In: Cogent Business & Management 9 (2022) 1, pp. 1-18
This study investigates influential factors on the use of Big Data Analytics (BDA) systems in terms of data quality, organizational support, and user satisfaction. We surveyed 236 actual users of BDA systems in different industries and used the PLS-SEM method to analyze the collected data. The...