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Vallaster, Christine
71
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13
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8
Kraus, Sascha
8
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7
Lienbacher, Eva
6
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4
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4
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Management in einer Welt der Globalisierung und Diversität : europäische und nordamerikanische Sichtweisen ; Festschrift für Gerhard Reber zum 65. Geburtstag
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Marketing : metaphors and metamorphosis
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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ECONIS (ZBW)
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Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
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42
Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
Vallaster, Christine
;
Lindgreen, Adam
;
Maon, François
- In:
California management review : CMR
54
(
2012
)
3
,
pp. 34-61
Persistent link: https://www.econbiz.de/10009976246
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43
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
von Wallpach, Sylvia
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10010121589
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44
The role of social interactions in building internal corporate brands: Implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10010133817
Saved in:
45
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10010133821
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46
Strategy Formation as Social Representation
Vallaster, Christine
;
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 395-409
Persistent link: https://www.econbiz.de/10010027824
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47
MEINUNGEN - WENN DER KUNDE NICHT ZAHLEN WILL - FALLSTUDIE: Ein Software-Start-up steckt in der Klemme. Den Gründern geht das Geld aus, weil der einzige Großkunde seine Rechnungen n...
Vallaster, Christine
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 82-91
Persistent link: https://www.econbiz.de/10010046903
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48
Creating emotions via B2C websites
Jones, Marilyn Y.
;
Spence, Mark T.
;
Vallaster, Christine
- In:
Business horizons
51
(
2008
)
5
,
pp. 419-428
Persistent link: https://www.econbiz.de/10008089796
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49
Abhandlungen - Markenbildung nach innen: Der Beitrag von Mitarbeiterauswahlprozessen beim Aufbau einer Unternehmensmarkenidentität. Eine strukturationstheoretische Analyse.
Vallaster, Christine
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 261
Persistent link: https://www.econbiz.de/10007885645
Saved in:
50
Das Sozialmarkt-Konzept : für soziale Integration und die Weitergabe wertvoller Lebensmittel
Lienbacher, Eva
;
Holweg, Christina
;
Vallaster, Christine
- In:
Zeitschrift Führung + Organisation : ZfO
89
(
2020
)
4
,
pp. 236-240
Persistent link: https://www.econbiz.de/10012270718
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