Purpose – Since previous literature provides fragmented and conflicting results about the use of digital data for product innovation, the article aims to comprehensively explore and shed light on how agri-food firms utilise external and internal digital data sources when dealing with different...

With recent increases in the use of social media in agricultural communities, many farmers are showing more and more interest in participating in social media and sharing different aspects of their profession with peers and policymakers. However, researchers have not explored this valuable data...