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Advertising expenditure in 195...
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Marketing
31,465
Werbung
11,555
Advertising
11,362
Fiscal consolidation
8,220
Haushaltskonsolidierung
8,219
Consumer behaviour
4,815
Theorie
4,729
Theory
4,689
Konsumentenverhalten
4,581
Marketingmanagement
4,047
Werbewirkung
4,012
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3,944
Marketing management
3,831
Deutschland
3,609
Finanzpolitik
3,299
Fiscal policy
3,282
Germany
3,114
USA
2,906
United States
2,628
marketing
2,601
Öffentliche Schulden
2,577
Public debt
2,522
Internet marketing
2,472
Online-Marketing
2,472
EU-Staaten
1,909
EU countries
1,903
Brand management
1,490
Markenführung
1,459
advertising
1,408
Management
1,286
Strategisches Management
1,171
Agribusiness
1,111
Marktforschung
1,094
Relationship marketing
1,060
Beziehungsmarketing
1,024
Welt
1,015
Social Web
1,008
Social web
1,005
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1,004
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983
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14,338
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11,772
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30,601
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23,554
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576
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537
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1
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13,130
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4,288
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3,150
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3,150
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3,051
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2,758
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1,854
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1,719
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1,719
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1,675
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1,433
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1,157
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1,051
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963
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852
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603
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574
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415
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402
Fallstudie
402
review-article
387
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316
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316
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275
Guidebook
253
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248
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208
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206
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191
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191
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337
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106
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60
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40
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31
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26
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24
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24
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14
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12
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9
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9
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Kotler, Philip
222
Meffert, Heribert
217
Bruhn, Manfred
189
Pepels, Werner
132
Kaiser, Harry M.
130
Irwin, Scott H.
94
Fritz, Wolfgang
74
Afonso, António
64
Wiedmann, Klaus-Peter
64
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Alesina, Alberto
59
Bauer, Hans H.
57
Homburg, Christian
57
Eisend, Martin
55
Tomczak, Torsten
53
Kirchgeorg, Manfred
52
Huber, Frank
51
Jabbar, Mohammad A.
51
Giavazzi, Francesco
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
49
Esch, Franz-Rudolf
47
Zerres, Michael P.
47
Truger, Achim
46
Baker, Michael John
45
Feld, Lars P.
44
Perotti, Roberto
44
Dichtl, Erwin
43
Unger, Fritz
43
Gierl, Heribert
42
Kreutzer, Ralf T.
42
Kuß, Alfred
42
Brown, Stephen
41
Garcia, Philip
41
Koschnick, Wolfgang J.
41
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Institution
All
Agricultural and Applied Economics Association - AAEA
544
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
Springer Fachmedien Wiesbaden
160
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
National Bureau of Economic Research
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
112
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
95
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
82
Office of the Chief Economist, Department of Agriculture
72
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
OECD
39
HAL
37
International Monetary Fund
36
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
World Bank
32
EconWPA
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
C.E.P.R. Discussion Papers
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
European Society for Opinion and Marketing Research
27
Department of Agricultural and Resource Economics, University of Maryland
26
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
26
Edward Elgar Publishing
23
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
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European Journal of Marketing
575
SpringerLink / Bücher
452
Journal of business research : JBR
328
Journal of advertising research
237
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
International journal of advertising : the review of marketing communications
218
Journal of Food Distribution Research
208
Journal of advertising
192
IMF working papers
188
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising : official publication of the American Academy of Advertising
171
Europäische Hochschulschriften / 5
168
Journal of marketing communications
165
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
152
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
Industrial marketing management : the international journal for industrial and high-tech firms
130
NBER working paper series
130
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
115
Journal of historical research in marketing
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
105
Discussion paper / Centre for Economic Policy Research
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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Source
All
ECONIS (ZBW)
34,352
USB Cologne (EcoSocSci)
7,946
RePEc
7,373
Other ZBW resources
2,921
BASE
1,902
EconStor
514
USB Cologne (business full texts)
181
OLC EcoSci
70
ArchiDok
10
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91
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date (oldest first)
91
International
advertising
and
marketing
Dunn, S. Watson
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000582491
Saved in:
92
Web
advertising
and
marketing
Testerman, Joshua O.
;
Kuegler, Thomas J.
;
Dowling, Paul J.
-
1996
Persistent link: https://www.econbiz.de/10000584151
Saved in:
93
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
94
Die fraktale Marke : eine neue Intelligenz der Werbung ; [das TAO-Projekt]
Gerken, Gerd
-
1994
Persistent link: https://www.econbiz.de/10000412346
Saved in:
95
Kommunikationssituationen und ihre Nutzungsmöglichkeiten im
Marketing
: Aspekte für den effektiven Einsatz von Werbemitteln
Reichart, Paul
-
1989
Persistent link: https://www.econbiz.de/10000421650
Saved in:
96
Advertising
works : papers from the IPA
Advertising
Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
Saved in:
97
Indian journal of
marketing
: IJM ; journal of
marketing
,
advertising
and sales management
New Delhi
-
1.1970/71 - 2.1971/72; 3/4.1972/74; 5.1974/75 -
Persistent link: https://www.econbiz.de/10000464237
Saved in:
98
Complete multilingual dictionary of
advertising
marketing
and communications : English-French-German
Paetzel, Hans W.
-
1990
-
1990 print
Persistent link: https://www.econbiz.de/10000138253
Saved in:
99
InterActive
marketing
: how to use integrated offer-driven
advertising
, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
100
Global puzzle, puzzled globe : e. Orientierungshilfe für
Marketing
u. Werbung
Fechler, Christoph
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000120853
Saved in:
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