sponsored search advertising one of the major advertising trends affecting the marketing landscape. Although empirical studies … Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … Sponsored Search Advertising,'' investigates sponsored search advertising auctions, a novel approach that allocates premium …

Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and … mouth proactively, and that it is an effective marketing tool for turbulent environments. Furthermore, chaos theory is shown …, in South Africa and possibly in other under-developed and developing countries, word of mouth is critical to marketing to …

marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline … and workingthem into the marketing, sales, and servicing paradigms ofthe future. …

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …

Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies …. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and … content marketing approaches. In this context, objective of this study is to focus on intelligent content marketing, which can …

In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging … little research evaluating the effectiveness of Femvertising from a marketing perspective. In an online study using a between …

The article analyzes that guerrilla marketing is not limited to traditional means. Usually, its use is noticeable in … the online space. This is the most effective tool for guerrilla marketing, which includes e-mail or mailing lists, forums … guerrilla marketing on the internet, one should keep in mind the following features: planning; content; design; user enrolment …