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Crisis brand management in emerging markets

Custance, Paul; Walley, Keith; Jiang, Dongni - In: Marketing Intelligence & Planning 30 (2012) 1, pp. 18-32

Purpose – This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets. Design/methodology/approach – The study is based on secondary research and 15 qualitative depth interviews with mothers living in Beijing. Findings – The study found that...

Persistent link: https://www.econbiz.de/10014946288

Service quality in the language training market in China

Walley, Keith; Custance, Paul; Zhang, Ruxin - In: Marketing Intelligence & Planning 30 (2012) 4, pp. 477-491

study identified and quantified the key aspects of service quality relating to language training in China and an importance … between the expectations of the students and the performance of organisations delivering language training in China. This gap …/value – This paper makes an original contribution to knowledge regarding service quality in the language training market in China …

Persistent link: https://www.econbiz.de/10014946311

Segmenting blood donors in developing countries

Zhou, Yanfeng; Poon, Patrick; Yu, Chunling - In: Marketing Intelligence & Planning 30 (2012) 5, pp. 535-552

Purpose – The purpose of this paper is to demonstrate that there are three major blood donor segments in China, namely …. A questionnaire survey on Chinese respondents who had just completed a blood donation process was conducted in China and … China, some other appeals may be even more effective. Benefit appeal or health fitness appeal may be a better option in …

Persistent link: https://www.econbiz.de/10014946314

Challenges in Western‐Chinese business relationships: the Chinese perspective

Jin, Byoungho; Yu, Hong; Hye Kang, Ji - In: Marketing Intelligence & Planning 31 (2013) 2, pp. 179-192

cultural differences between China and the West and to examine if traditional Chinese values and modern values coexist in the … people involved in transactions with the USA were conducted in China. Findings – The findings largely confirmed the … significant influence of core Chinese traditional values on business practices in China. Contemporary business practices in China …

Persistent link: https://www.econbiz.de/10014946338

Doing Business in China: A Framework for Cross‐cultural Understanding

Osland, Gregory E. - In: Marketing Intelligence & Planning 8 (1990) 4, pp. 4-14

The process of doing business in The People′s Republic of China can be understood better and improved through a …, and non‐verbal behaviour. The critical role of interpersonal relationships in China is discussed, highlighting the …

Persistent link: https://www.econbiz.de/10014946369

Philosophies of Salesforce Management in the People′s Republic of China: An Ethnographic Approach

Siu, Wai‐sum - In: Marketing Intelligence & Planning 10 (1992) 2, pp. 18-21

As the People′s Republic of China starts to adopt certain “capitalistic” concepts in its business enterprises, it would … management in China′s contemporary enterprises. Personal documentation, an ethnographic approach, is adopted as the data … and, in particular, salesforce management of China′s socialist enterprises. …

Persistent link: https://www.econbiz.de/10014946392

UK Joint Ventures in China: Motivation and Partner Selection

Glaister, Keith W.; Wang, Yu - In: Marketing Intelligence & Planning 11 (1993) 2, pp. 9-15

The Chinese government has liberalized the foreign investment environment considerably in order to encourage inward investment, primarily through joint ventures. Reviews the changes in the regulatory environment and presents new data from UK partners engaged in Chinese joint ventures. The...

Persistent link: https://www.econbiz.de/10014946423

Transfer of Marketing Technology to China: A Content Analysis

Chan, Chi‐fai; Lau, Kwok‐fai; Young, Kitty Y. - In: Marketing Intelligence & Planning 11 (1993) 2, pp. 16-21

Investigates the level of transfer of marketing technology to China via a content analysis of leading marketing and … marketing‐related journals in China. Based on the findings, suggests that parts in the transfer process should: adopt a more …

Persistent link: https://www.econbiz.de/10014946424

Western generic business and corporate strategies

Sui Pheng, Low; Sirpal, Rajeshwar - In: Marketing Intelligence & Planning 13 (1995) 6, pp. 34-40

Extracts the fundamental principles of the Thirty‐six Chinese Classical Strategies of War to formulate an appropriate framework for drawing lessons in Western generic business and corporate strategies for the first time. Does not, however, suggest that Western literature on generic business...

Persistent link: https://www.econbiz.de/10014946504

Brand naming in China: a linguistic approach

Chan, Allan K.K.; Yuan Huang, Yue - In: Marketing Intelligence & Planning 15 (1997) 5, pp. 227-234

naming. Attempts to fill the gap by investigating the linguistic content of brand names in the People’s Republic of China …

Persistent link: https://www.econbiz.de/10014946581