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Exploring airline Companies' engagement with their passengers through social network : an investigation from their Facebook pages

Poh Theng Loo - In: Tourism management perspectives : TMP 34 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238185

Facebook commerce usage intention : a symmetric and asymmetric approach

Santos, Manuel Alonso dos; Jiménez, M. Alguacil; … - In: Information technology and management 21 (2020) 3, pp. 145-156

Persistent link: https://www.econbiz.de/10012310182

Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites

Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872

Persistent link: https://www.econbiz.de/10012288106

The role of demographic factors in consumer perception of value from brand communication on facebook

Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73

Persistent link: https://www.econbiz.de/10012295085

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea

Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265

Persistent link: https://www.econbiz.de/10011581152

Social networks : usage intensity and effects on personalized advertising

Wirtz, Bernd W.; Göttel, Vincent; Daiser, Peter - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10011669615

Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content

Gavilanes Rivadeneira, José Manuel - 2016

Persistent link: https://www.econbiz.de/10011686788

The role of social media in enhancing the modern market relations

Ignatov, Augustin - In: CES working papers 11 (2019) 1, pp. 35-54

The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...

Persistent link: https://www.econbiz.de/10012002319

Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks

Sabatini, Fabio; Sarracino, Francesco - 2013

Persistent link: https://www.econbiz.de/10011856872

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