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Blowing up the brand : critica...
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Branding (Marketing)
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11
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9
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Branding (Marketing)--Case studies.
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University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
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USB Cologne (EcoSocSci)
78
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Lifestyle brands : a guide to aspirational marketing
Saviolo, Stefania
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Marazza, Antonio
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2013
Persistent link: https://www.econbiz.de/10009694884
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B2B : 10 rules to transform your business into a brand
Tai, Jacky
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Chew, Wilson
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2011
Persistent link: https://www.econbiz.de/10009543741
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Building brand authenticity : 7 habits of iconic brands
Beverland, Michael
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2009
Persistent link: https://www.econbiz.de/10004946876
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The science and art of branding
Franzen, Giep
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Moriarty, Sandra E.
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2009
Persistent link: https://www.econbiz.de/10004956661
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Brands and branding geographies
Pike, Andy
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2011
Persistent link: https://www.econbiz.de/10009345505
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen
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2012
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1. ed.
Persistent link: https://www.econbiz.de/10009420895
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Material and visual cultures beyond male bonding, 1870 - 1914 : bodies, boundaries and intimacy
Potvin, John
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2008
Persistent link: https://www.econbiz.de/10004409654
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Persuasive imagery : a consumer response perspective
Scott, Linda M.
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contributor
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2003
Persistent link: https://www.econbiz.de/10004725416
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9
Guide to imagework : imagination based research methods
Edgar, Iain R.
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2004
Persistent link: https://www.econbiz.de/10004795790
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Creating images and the psychology of marketing communication
Kahle, Lynn R.
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contributor
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2006
Persistent link: https://www.econbiz.de/10004878293
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