Levy, Daniel; Young, Andrew T. - In: Journal of Money, Credit, and Banking 36 (2004) 4 (Special Issue), pp. 765-799
We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry...