Valerio, Curzi; William, Lecoq; Noémier, Quéré - In: International journal of technology for business (IJTB) 1 (2019) 1, pp. 1-9
channels. On the other hand, customers use social media to generate content and to network with other users so as they can … intention to buy. In this article, we will point out how social media influences the e-commerce decision making by firstly …