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In economic and social sciences it is crucial to test theoretical models against reliable and big enough databases. The general research challenge is to build up a well-structured database that suits well to the given research question and that is cost efficient at the same time. In this paper...
Persistent link: https://www.econbiz.de/10010307287
In economic and social sciences it is crucial to test theoretical models against reliable and big enough databases. The general research challenge is to build up a well-structured database that suits well to the given research question and that is cost efficient at the same time. In this paper...
Persistent link: https://www.econbiz.de/10009372289
In economic and social sciences it is crucial to test theoretical models against large and reliable databases. The general research challenge is to build up a well-structured database that suits the given research question well and that is cost efficient at the same time. In this paper we focus...
Persistent link: https://www.econbiz.de/10010822435
Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...
Persistent link: https://www.econbiz.de/10013116977
This paper attempts to analyze the actual utilization of search engines as an effective and efficient marketing tool in Indonesia, using real case scenarios from Company A, Company B, Company C, and Company D. The purpose of the research is to observe the strategy used on those companies,...
Persistent link: https://www.econbiz.de/10013077081
Are dominant online search engines monopolies enjoying low contest-ability, due to high barriers to entry, or innovative first-movers? This paper argues that dominant online search engines maintain their leadership through an “innovation feedback loop”: a process whereby increasing R&D...
Persistent link: https://www.econbiz.de/10012828760
Ranking algorithms are the information gatekeepers of the Internet era. We develop a stylized framework to study the effects of ranking algorithms on opinion dynamics. We consider rankings that depend on popularity and on personalization. We find that popularity driven rankings can enhance...
Persistent link: https://www.econbiz.de/10011669418
How important is Google for scientific research? This paper exploits the exogenous shock represented by Google's sudden withdrawal of its services from mainland China to assess the importance of access to information for the knowledge production function of scientific scholars in the field of...
Persistent link: https://www.econbiz.de/10014504787
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...
Persistent link: https://www.econbiz.de/10014486191
We study information sharing between competing sellers in markets where consumers sample sellers sequentially. Sellers can disclose to their rival when they encounter a specific buyer. Providing this information, which we call search disclosure, can enable all forms of search history-based price...
Persistent link: https://www.econbiz.de/10014243418