This paper analyzes the cultural and artistic event “La Notte Bianca Romana”, which has been designed and realized by the Municipality of Rome. It consists in a territorial marketing tool to promote the “Eternal City” all over the world. This event turned out to be an important incentive...

Abstract Contemporary society is marked by a defining feature, namely the change, which manifests itself at all levels of human activity. Indirectly affects the activities of organizations often forced to reorganize, to continually adapt to meet changes in their products and their environment...

The present paperwork presents a novel perspective of a fundamental concept like business cyclicity. Throughout the argued aspects we try to emphasize the unitary aspect of microcyclicity in business both at a micro and macro level. On the background of global crisis, the authors discuss about a...

The organization environment is characterized by uncertainty and risk that have an important impact of strategic management. In order to face this problem the managers need to plan their strategies. A useful tool in strategic planning is forecasting, but it is difficult to be applied in...

Recent publications in the field of Intellectual Property (IP) have shown that the previous literature did not grasp how complex patents are. The goal of this paper is to present an overview of all identified functions of patents and of the main strategic implications of such a complex picture....

Business firms as well as each of their subunits can be thought of as a set of contracts in which participating agents seek their own goals. Participants contribute resources, expecting to receive in exchange more than the opportunity cost of their contributions. For this system to work, the...

Cooperation between competing organizations (co-opetition) to achieve common objectives has become a prerequisite for global competitiveness and innovativeness. Co-opetition is a business strategy which emphasizes both cooperative and competitive relations between two or more organizations. It...

Although developing strategic and operational plans is a difficult and complicated process, their successful implementation is much more difficult. Many organizations fail in the full implementation of their strategies. This is not due to the partial definition of strategies and organization‘s...