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Sportscape factors influencing spectator attendance and satisfaction at a Professional Golf Association tournament
Lambrecht, Keith W.; Kaefer, Frederick; Ramenofsky, … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 165-172
Persistent link: https://www.econbiz.de/10003897734
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Sponsoring und Ambushing : eine verhaltenswissenschaftliche Analyse
Pechtl, Hans; Niemann, Katrin - 2009
Persistent link: https://www.econbiz.de/10003867852
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Fan substitution and market definition in professional sports leagues
Winfree, Jason - In: The antitrust bulletin : the journal of American and … 54 (2009) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10008667797
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Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008 : eine empirische Analyse für Österreich
Preuß, Holger; Siller, Hubert; Zehrer, Anita; … - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929069
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Collaborative marketing at the NWCA National Duals
Cooper, Coyte G. - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 244-253
Persistent link: https://www.econbiz.de/10008809616
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The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin; Funk, Daniel C.; O'Brian, Danny - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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Game information, local heroes, and their effect on attendance : the case of the Japanese Baseball League
Yamamura, Eiji - In: Journal of sports economics 12 (2011) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10008856422
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Consumer options : theory and an empirical application to a sports market
Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
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Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.; White, Philip G. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 93-105
Persistent link: https://www.econbiz.de/10008650622