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Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.; Goss, Benjamin D.; Jubenville, Colby B. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
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The formation and effect of attitude importance in professional sport
Pritchard, Mark P.; Funk, Daniel C. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
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The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela; Drengner, Jan - In: Stand und Perspektiven der Eventforschung, (pp. 37-58). 2010
Persistent link: https://www.econbiz.de/10008654337
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Social responsibility and the Olympic Games : the mediating role of consumer attributions
Walker, Matthew; Heere, Bob; Parent, Milena M.; Drane, Dan - In: Journal of business ethics : JOBE 95 (2010) 4, pp. 659-680
Persistent link: https://www.econbiz.de/10008654720
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Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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Brazilian football : what brings fans to the game?
Madalozzo, Regina; Villar, Rodrigo Berber - In: Journal of sports economics 10 (2009) 6, pp. 639-650
Persistent link: https://www.econbiz.de/10003923237
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The impact of televised football on stadium attendances in English and Spanish league football
Buraimo, Babatunde; Paramio, Jean Luis; Campos, Carlos - In: Who owns football? : the governance and management of …, (pp. 119-132). 2011
Persistent link: https://www.econbiz.de/10009301354
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The role of uncertainty of outcome and scoring in the determination of fan satisfaction in the NFL
Paul, Rodney J.; Wachsman, Yoav; Weinbach, Andrew P. - In: Journal of sports economics 12 (2011) 2, pp. 213-221
Persistent link: https://www.econbiz.de/10008991430
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Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L. - In: European journal of marketing : EJM 45 (2011) 4, pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
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Sports spectatorship in Spain : attendance and consumption
Lera-López, Fernando; Ollo-López, Andrea; Rapún … - In: European Sport management quarterly : ESMQ 12 (2012) 3, pp. 265-289
Persistent link: https://www.econbiz.de/10009570625