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Enhancing customers' positive responses : applying sensory marketing to the hotel website

Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10011879719

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level

Yang, Kiseol; Min, Ji Hye; Garza-Baker, Krishna - In: Journal of vacation marketing 25 (2019) 4, pp. 405-417

Persistent link: https://www.econbiz.de/10012166080

Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...

Hegner, Sabrina; Lotze, Carlotta; Beldad, Ardion Daroca - In: Tourism and hospitality research : THR 21 (2021) 3, pp. 317-329

Persistent link: https://www.econbiz.de/10012593210

Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement

Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449

Persistent link: https://www.econbiz.de/10013412638

What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments

Wu, Jie; Zhao, Narisa - In: Journal of hospitality marketing & management 32 (2023) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10013545795

New insights into hotel customer's revisiting intentions, based on big data

Marandi, Aliakbar; Tasavori, Misagh; Najmi, Manoochehr - In: International journal of contemporary hospitality management 36 (2024) 1, pp. 292-311

Persistent link: https://www.econbiz.de/10014483426

All that glitters is not green : impact of biophilic designs on customer experiential values

Lee, Seung Hyun (Jenna); Tao, Chen-Wei (Willie); … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. NP18-NP32

Persistent link: https://www.econbiz.de/10014266119

Influence of Experiential Marketing on Customer Loyalty in Shariah-Compliant Hotel

Samsudin, Didin; Putra, Fajar Kusnadi Kusumah - 2021

This study set out to determine whether hotel guest perceptions in five aspects of experiential marketing: sense, feel, think, act, and relate and their effects on customer loyalty in Sharia-compliant hotels. Quantitative research methods were used in this study, questionnaire assessments of...

Persistent link: https://www.econbiz.de/10014087725

Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers

Whalen, Elizabeth A.; Bowen, John T.; Baloglu, Seyhmus - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2328-2346

Persistent link: https://www.econbiz.de/10015053384