Joining a hotel chain requires a major revision of hotel's marketing strategy. The paper examines the process of adaptation of marketing policies of a newly affiliated property to chain rules. First steps like product repositioning and revision of the price structure should strictly follow...

List of figures -- List of tables -- List of contributors -- Forewords -- Acknowledgements -- Introduction -- Part I: the structure of supply in ski resorts -- The development of mountain tourism: historical and economic landmarks -- Primary markets for winter sports: a macro-economic approach...

Today’s market has become consumer driven and the marketer has to delight the customer to achievesuccess.To achieve this service firms have to identify needs of the customer, design the product mix,communicate to the public, price and promote the services in such a way to position in an...

General managers involvement with sales -- Developing leads and prospects for hospitality sales -- The working of a hotel property sales operation -- Techniques for increasing sales -- Working with group markets -- The travel agent and the leisure travel market -- Sales planning and sales calls...