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Consumer response to design variations in pay-what-you-want pricing
Christopher, Ranjit M.; Machado, Fernando S. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 879-898
Persistent link: https://www.econbiz.de/10012107340
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Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
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Consumers' preferences and willingness to pay for improved environmental standards : insights from cane sugar in the Great Barrier Reef region
De Valck, Jeremy; Rolfe, John; Rajapaksa, Darshana; … - In: The Australian journal of agricultural and resource … 66 (2022) 3, pp. 505-531
Persistent link: https://www.econbiz.de/10013329746
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The free-to-fee transition : audiences' attitudes toward paying for online news
Kammer, Aske; Boeck, Morten; Hansen, Jakob Vikær; … - In: Journal of media business studies 12 (2015) 1/2, pp. 107-120
Persistent link: https://www.econbiz.de/10011519019
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Optimale Nutzungspreise für Online-Zeitungen
Schulze, Timo - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002678238
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Optimale Nutzungspreise für Online-Zeitungen
Schulze, Timo - 2005
Die schnelle Entwicklung des Informationsmediums Internet bietet Online-Zeitungen ein hohes Wachstumspotenzial. Allerdings können die bisher meist kostenlosen Online-Zeitungen allein durch Werbeeinnahmen kaum profitabel gestaltet werden. Timo Schulze untersucht, wie optimale Nutzungspreise für...
Persistent link: https://www.econbiz.de/10013517429
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Advertising and newspaper differentiation : on the role of readers' advertising taste
Kind, Hans Jarle (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003413627
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Newspaper differentiation and investments in journalism : the role of tax policy
Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank - 2009
Persistent link: https://www.econbiz.de/10003939629
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The effect of entertainment in newspaper and television news coverage
Greiner, Tanja - 2010
induces a negative effect on the profits of both media outlets, and increases price competition. Furthermore, the newspaper … content, as the television channel gains market shares at the expense of the newspaper. …
Persistent link: https://www.econbiz.de/10003981036
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Newspaper differentiation and investments in journalism : the role of tax policy
Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank - 2011
in journalism and ensuring low newspaper prices. However, by taking into account the fact that the media industry … opposite; low investments and high prices. We also show that the low-tax regime tends to increase newspaper differentiation. If …
Persistent link: https://www.econbiz.de/10009302131