Leiss, William; Kline, Stephen; Jhally, Sut; Botterill, … - 2018 - Fourth edition
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the … transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media …-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty …