Diligently apply to the right pursuits -- Strive for continuous improvement -- The power of humility -- Rid all that adds no value -- Improve quality by exposing the truth -- Raise the bar to unreachable heights -- Favor long-term strategies over short-term fixes -- Learn the customer, live the...

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...