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The relationship of internal communication satisfaction with employee engagement and employer attractiveness : testing the joint mediating effect of the social exchange quality ind...
Tkalac Verčič, Ana; Galić, Zvonimir; Žnidar, Krešimir - In: International journal of business communication : IJBC … 60 (2023) 4, pp. 1313-1340
Persistent link: https://www.econbiz.de/10014365729
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Recommendations for internal communication to strengthen the employer brand : a systematic literature review
Santos, Sara; Augusto, Luísa; Ferreira, Sónia; Santo, … - In: Administrative Sciences : open access journal 13 (2023) 10, pp. 1-15
The increasingly intense competition in organisations means that they have to develop strategies to differentiate themselves. One of these strategies consists of using internal communication to improve the company's attractiveness to outside talent and increase its attractiveness to its existing...
Persistent link: https://www.econbiz.de/10014443932
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Mitarbeitende als Botschafter der Werte : Employer-Branding-Konzepte in der Praxis
Voigt, Connie - In: Interne Kommunikation in der Praxis : sieben Analysen, …, (pp. 57-68). 2007
Persistent link: https://www.econbiz.de/10003785115
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Internal branding : employer branding
Crozier, R. Alan - In: The IABC handbook of organizational communication : a …, (pp. 268-279). 2006
Persistent link: https://www.econbiz.de/10003346868
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Internal marketing : focus on practice
Anosike, Uchenna Paschal; Ahmed, Pervaiz Khalid - In: International journal of management practice : IJMP 3 (2008/09) 4, pp. 369-382
Persistent link: https://www.econbiz.de/10003882808
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Behavioral Branding : Wege der Marke zu Managern und Mitarbeitern
Esch, Franz-Rudolf; Strödter, Kristina; Fischer, Alexander - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 403-433). 2006
Persistent link: https://www.econbiz.de/10003416071
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The roles of internal communications, human resource management and marketing concepts in determining holistic internal marketing philosophy
Sinčić Ćorić, Dubravka; Pološki Vokić, Nina - In: Zagreb international review of economics & business 12 (2009) 2, pp. 87-105
Persistent link: https://www.econbiz.de/10008858900
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Die erfolgreiche Positionierung der Personalentwicklung im Unternehmen
Eckel, Susanne - In: Der Personalentwickler : Instrumente, Methoden, Strategien, (pp. 31-47). 2011
Persistent link: https://www.econbiz.de/10008780246
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Internal communication and its importance for company management
Holá, Jana - In: People and sustainable organization/ Tomasž Kern ... (eds.), (pp. 125-146). 2011
Persistent link: https://www.econbiz.de/10009380187
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Corporate culture and its connection with external and internal public relations
Kotras, Marcin - In: Comparative economic research : Central and Eastern Europe 13 (2010) 5, pp. 27-47
Persistent link: https://www.econbiz.de/10009152722