Game theory has helped to clarify and simplify a wide variety of business decisions, yet has rarely been applied in a retailing context. This article pairs three contemporary retailing issues with three well-known strategic games in an effort to spark the imagination of the strategist and the...

Purpose – This paper aims to determine the importance of the human touch in customer service interactions. Design/methodology/approach – The paper is based on two original studies using tech-savvy respondents, utilizing a survey and scenario-based research. Findings – The paper finds that,...

Customer reviews are increasingly available online for a wide range of products and services. They supplement other information provided by electronic storefronts such as product descriptions, reviews from experts, and personalized advice generated by automated recommendation systems. While...

Supply chain turbulence has become the new normal and understanding supply chain resilience is essential for business-to-business firms. Building on dynamic capabilities theory, we examine three literature gaps on supply chain resilience: resource reconfiguration during high impact disruptions;...

Academic research and business practice offer multiple strategies to increase perceived value and avoid competing on price. We develop a conceptualization of the strategic choices for building brand value in business-to-business (B2B) markets. This includes the decision regarding the source of...

As business process outsourcing (BPO) becomes more widespread, customers, the general public and politicians have increasingly questioned and criticized firms' outsourcing decisions to foreign locations. In this paper, we develop and apply theory to improve understanding of the outsourcing...

This article examines the activities of multinational corporations (MNCs) in the direct sales industry through an ethnographic case study of micro-entrepreneurship in the Brazilian Amazon. In large emerging economies, intra-country heterogeneity poses challenges for MNCs. Because national trends...

type="main" xml:id="joca12044-abs-0001" The lack of adherence to medical advice is a widely recognized health care concern with important implications for consumer well-being. This study advances a model for better understanding adherence behaviors by incorporating the positive emotion of hope...