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An empirical study on the decision-making styles of the Chinese peasant consumers

Baoku, Li; Cuixia, Zhai; Bao, Weimin - In: The journal of consumer marketing 27 (2010) 7, pp. 629-637

Persistent link: https://www.econbiz.de/10008772807

Grain trade in the Song Dynasty

Bao, Weimin - In: Social sciences in China : a quarterly journal 13 (1992) 3, pp. 26-38

Persistent link: https://www.econbiz.de/10001132275

Online marketing in Second Life virtual world

Sharma, Gajendra; Baoku, Li; Wang, Lijuan - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 10-15

Persistent link: https://www.econbiz.de/10009731633

How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?

Baoku, Li; Yao, Ruoxi; Nan, Yafeng - In: Journal of consumer behaviour 22 (2023) 6, pp. 1376-1398

Persistent link: https://www.econbiz.de/10014440187

Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews

Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10014422222

Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products

Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1880-1904

Persistent link: https://www.econbiz.de/10013391142

Evaluating Infiltration Mechanisms Using Breakthrough Curve and Mean Residence Time

Simin, Qu; Tao, Wang; Weimin, Bao; Peng, Shi; Peng, Jiang; … - In: Water Resources Management 27 (2013) 13, pp. 4579-4590

Determination of infiltration mechanism is crucial for the calculation of infiltration flux in the soil which would influence the water balance computation. Two infiltration experiments with different isotopic compositions of rainfall were conducted to analyze the infiltration type by measuring...

Persistent link: https://www.econbiz.de/10010794452

Online marketing in Second Life virtual world

Sharma, Gajendra; Baoku, Li; Lijuan, Wang - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 10-15

Persistent link: https://www.econbiz.de/10010117882