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Determinants of IT Usage and New Product Performance

Barczak, Gloria; Sultan, Fareena; Hultink, Erikjan - In: The journal of product innovation management : an … 24 (2007) 6, pp. 600-613

Persistent link: https://www.econbiz.de/10007861243

Identifying new product development best practice

Barczak, Gloria; Kahn, Kenneth B. - In: Business horizons 55 (2012) 3, pp. 293-306

Persistent link: https://www.econbiz.de/10009960218

Networking for global new product innovation

McDonough, Edward F.; Athanassiou, Nicholas; Barczak, Gloria - In: International journal of business innovation and research 1 (2006/07) 1/2, pp. 9-26

Persistent link: https://www.econbiz.de/10009883390

Customer relationship management processes: How faithful are business-to-business firms to customer profitability?

Johnson, Devon S.; Clark, Bruce H.; Barczak, Gloria - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1094-1106

Persistent link: https://www.econbiz.de/10010037375

An investigation of the use of global, virtual, and colocated new product development teams

Mcdonough, Edward F.; Kahn, Kenneth B.; Barczak, Gloria - In: The journal of product innovation management : an … 18 (2001) 2, pp. 110-120

Persistent link: https://www.econbiz.de/10006278328

DEPARTMENTS - Managers at Work - Edward F McDonough III and Gloria Barczak tell How 'EPC Co' Revamped Its NPD Process

McDonough III, Edward F.; Barczak, Gloria - In: Research technology management 42 (1999) 3, pp. 9-12

Persistent link: https://www.econbiz.de/10006298738

New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry

Barczak, Gloria - In: The journal of product innovation management : an … 12 (1995) 3, pp. 224-234

Persistent link: https://www.econbiz.de/10006333069

How marketing research affects cycle time: A case of the telecommunications industry

Barczak, Gloria; Sultan, Fareena - In: The journal of business & industrial marketing 16 (2001) 4, pp. 258-273

Persistent link: https://www.econbiz.de/10007041937

TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.

Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30

Persistent link: https://www.econbiz.de/10007244066

Gaining Superior Performance of New Products in the Telecommunications Industry

Barczak, Gloria - In: The journal of business & industrial marketing 9 (1994) 4, pp. 19-32

Persistent link: https://www.econbiz.de/10007087186

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