Coughlin, Ron; Wong, Tom - In: Young Consumers 4 (2003) 1, pp. 3-8
Outlines how analysing the way that children think ‐ and shop ‐ will help brand managers and marketers. Focuses on the Strottman Kid Engineers, a US project which gave children from ages 6 to 9 headbands containing video cameras, and assigned them to grocery stores, where they would choose...