The way market research is conducted has changed dramatically over the past 30 years, as a result of both the development of the prevailing view of best practice and the state of technology available to researchers. While it is clear that the World Wide Web (WWW) will increasingly be used as a...

Universities may seek to transfer technology from the public to the private sector, and therefore capture the benefits of commercialization, through a number of different mechanisms. This paper examines the option of using technology-based spin-out companies. Based on a survey of technology...

With channels of distribution changing rapidly and multi‐channeling becoming increasingly widespread, studies of consumers will need to focus not just on understanding product choice, but also on understanding the reasons for channel choice. Although the choice of individual channels and the...

Examines the case of the consumer adoption of Internet financial services, which may be viewed as an innovation in service delivery. The qualitative study employed Rogers’ model of perceived innovation attributes is augmented by Bauer’s concept of perceived risk. The perceived innovation...

Purpose – The purpose of this paper is to explore whether the Medici Fellowship Scheme addressed attitudinal and resource barriers to the commercialisation of knowledge within five research‐intensive universities. The following research questions were explored: Did the Medici fellows change...