Purpose – This study aims to explore how sub‐dimensions of home country influence multinational enterprise (MNE) ownership strategy in international subsidiaries. Design/methodology/approach – Following a grounded theory approach, the authors interviewed 36 managers of US and Japanese...

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers’ mind and behavior. Using samples from two countries (USA, n = 120 and Korea, n = 128), this study explored a path model centered on consumers’ reluctance to purchase...

This paper explores the impact of both the increase in foreign direct investment inflows and the increase in information and communication technology infrastructure investments on exporting in ASEAN nations (the trade bloc of which is known as AFTA) compared with two other major trade blocs:...

Purpose – The purpose of this paper is to examine the antecedents of project creativity in international marketing teams. The proposed framework includes both proximal (characteristics that impact the everyday functioning of the team) and distal (characteristics associated with the team's...

Purpose – This paper seeks to examine the effects of communications infrastructure and other traditionally‐investigated, market‐related factors on net investment inflows into developed versus emerging markets. Design/methodology/approach – Hypotheses are developed and tested empirically...

Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited...

Purpose – This study seeks to suggest and test an important moderator, organizational encouragement, which plays between working hard, and two outcome variables, creativity and performance. This study also aims to test the traditional inferences and conclusions in the creativity literature in...

Purpose Workforce diversity is becoming a crucial matter in the area of internal communication. Realizing that there are multiple brackets within the body of a workforce (i.e. internal audience), the purpose of this paper is to develop an intermediate approach to manage diversity by segmenting...

Purpose This study aims to enhance the simultaneous utilization of measure in product design by mapping out the possible and potential uses of a measure for both academicians and practitioners. Design/methodology/approach To map out a way for the simultaneous utilization of measure, the authors...

Purpose – The primary purpose of this study is to examine the relationships between the level of trust and several relevant constructs drawn from transaction cost analysis (such as asset specificity, behavioral uncertainty, and partner's opportunism) and social exchange theory (informational...