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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience

Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 886-908

Persistent link: https://www.econbiz.de/10009501084

Transformational relationship events

Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62

Persistent link: https://www.econbiz.de/10011372422

What's a movie worth? : determinating the monetary value of motion pictures' TV rights

Hennig-Thurau, Thorsten; Fuchs, Stefan; Houston, Mark B. - In: International journal of arts management 15 (2012/13) 3, pp. 4-20

Persistent link: https://www.econbiz.de/10009763882

Relationship velocity : toward a theory of relationship dynamics

Palmatier, Robert W.; Houston, Mark B.; Dant, Rajiv P.; … - In: Journal of marketing 77 (2013) 1, pp. 13-30

Persistent link: https://www.econbiz.de/10009725669

Rethinking customer relationships

Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108

Persistent link: https://www.econbiz.de/10010476146

A reexamination of the motives and gains in joint ventures

Johnson, Shane A.; Houston, Mark B. - In: Journal of financial and quantitative analysis : JFQA 35 (2000) 1, pp. 67-85

Persistent link: https://www.econbiz.de/10001492507

A Re-Examination of the Motives and Gains in Joint Ventures

Houston, Mark B. - 2011

We distinguish between horizontal and vertical joint ventures, and find correspondingly different valuation effects. Horizontal joint ventures create synergistic gains that are shared by the partners. In contrast, vertical joint ventures generate gains only for suppliers. This is similar to the...

Persistent link: https://www.econbiz.de/10012757377

To boldly go... : editorial

Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10012819724

What brand do I use for my new product? : the impact of new product branding decisions on firm value

Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365

Persistent link: https://www.econbiz.de/10012819760

The importance of behavioral outcomes

Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 437-440

Persistent link: https://www.econbiz.de/10012548038

A service of the

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