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Exploring the framing of diversity rhetoric in "top-rated in diversity" organizations

Pasztor, Sabrina K. - In: International journal of business communication : IJBC … 56 (2019) 4, pp. 455-475

Persistent link: https://www.econbiz.de/10012151697

Persuasive trust building in oral financial presentations : an analysis of a narrative investor relations genre

Caspers, Anja - 2017

Persistent link: https://www.econbiz.de/10011754892

Legitimization as a rhetorical process in a regulatory agency : an examination of rhetoric from the US Council for Higher Education Accreditation

Berry, Alison - In: Journal of communication management : an international … 21 (2017) 2, pp. 124-139

Persistent link: https://www.econbiz.de/10011708038

CEO letters : hospitality corporate narratives during the COVID-19 pandemic

Im, Jinyoung; Kim, Haemi; Miao, Li - In: International journal of hospitality management 92 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012424994

Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy

Palmieri, Rudi; Rocci, Andrea - In: Journal of communication management 27 (2023) 3, pp. 345-361

Persistent link: https://www.econbiz.de/10014364051

Media unions' online resistance rhetoric : reproducing social movement genres of organizational communication

Salamon, Errol - In: Management communication quarterly : an international … 37 (2023) 2, pp. 368-395

Persistent link: https://www.econbiz.de/10014294083

Rhetoric and marketing intourism websites through visual figures

Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10014382625

Claim, Intent, and Persuasion : Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

Mazza, Carmelo - 1999

Rhetoric of Corporate Mission Statements is to explore how organizations enact strategies to gain legitimacy. The book employs …

Persistent link: https://www.econbiz.de/10013521684

The Virtues of Green Marketing : A Constructive Take on Corporate Rhetoric

Bengtson, Erik; Mossberg, Oskar - 2023

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework … for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed … find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. Erik Bengtson is a …

Persistent link: https://www.econbiz.de/10014306629

Word-of-Mouth Rhetorics in Social Media Talk

Toder Alon, Anat; Brunel, Frederic F.; Fournier, Susan - 2013

Although researchers and practitioners have access to a growing body of evidence on the effects of electronic word-of-mouth (eWOM) frequency and valence, a more detailed understanding of eWOM content is needed in order to better influence these social media-enabled conversations. Based on an...

Persistent link: https://www.econbiz.de/10014169919