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Caught between a base and a foot place: the first year of operation of the Indian Premier League

Pritchard, Adrian - In: International Journal of Sports Marketing and Sponsorship 12 (2011) 2, pp. 52-65

The cricket Indian Premier League (IPL) was set up in late 2007 and played for the first time in 2008. The IPL is probably the first time in the history of professional team sport that an Asian league has become stronger than a European one. This paper examines the IPL's first year of operation,...

Persistent link: https://www.econbiz.de/10014811719

Determinants of sports participation and attendance: differences and similarities

Lera-López, Fernando; Rapún-Gárate, Manuel - In: International Journal of Sports Marketing and Sponsorship 12 (2011) 2, pp. 66-89

This paper analyses the determinants of sports participation and attendance in 40 sports and recreational activities in Spain. Ordered probit models are used to identify determinants in each case and to test for possible relationships. The results show that the two types of involvement,...

Persistent link: https://www.econbiz.de/10014811720

Padel sports clubs in Spain

Rodriguez-Fernandez, Mercedes - In: International Journal of Sports Marketing and Sponsorship 13 (2011) 1, pp. 33-43

This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the...

Persistent link: https://www.econbiz.de/10014811764

The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective

Stevens, Shawn; Rosenberger, Philip J. - In: International Journal of Sports Marketing and Sponsorship 13 (2012) 3, pp. 57-71

Sport has evolved into one of the largest industries in Australia and there is a corresponding increased interest in the factors influencing fan loyalty. This paper presents a theoretically developed conceptual model which empirically tests the relationships between fan identification, sports...

Persistent link: https://www.econbiz.de/10014811780

The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events

Jensen, Jonathan A. - In: International Journal of Sports Marketing and Sponsorship 13 (2012) 4, pp. 40-52

It has long been assumed that brands sponsoring athletes who excel in competition realise more exposure than brands …

Persistent link: https://www.econbiz.de/10014811786

Exploring the relationship between team (as brand) personality and geographic personality: linking consumer perceptions of sports teams and cities

Aiken, K. Damon; Campbell, Richard M; Koch, Eric C - In: International Journal of Sports Marketing and Sponsorship 15 (2013) 1, pp. 2-14

This paper investigates the brand personality dimensions associated with professional sports teams and the personality dimensions of the cities they call home. Two studies evaluate ten National Football League teams and their respective homes, with data collected from 434 respondents from five...

Persistent link: https://www.econbiz.de/10014811815

Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final

Jensen, Ricard W; Limbu, Yam B; Spong, Yasha - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 4, pp. 3-9

Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were sent. However, this approach may be...

Persistent link: https://www.econbiz.de/10014811858

Exploring the issue of naming rights of public sports facilities in Greece

Anestos, Kostas; Gargalianos, Dimitris; Thamnopoulos, Yannis - In: Journal of Facilities Management 14 (2016) 2, pp. 125-138

selling of naming rights for publicly owned sports facilities in Greece to explore the possibilities for this sponsorship …, there might be grounds to implement this type of sponsorship. It is suggested that an optimal way of introducing the concept … naming rights as a sponsorship option for public sports facilities in Greece, and also offers a new perspective in the use of …

Persistent link: https://www.econbiz.de/10014867605

Service quality of sports centers and customer loyalty

Lee, Sheng Yen - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 870-879

Purpose The purpose of this paper is to establish the effects of service quality of sports centers on customer loyalty and intention to adhere to exercise. Design/methodology/approach In total, 500 questionnaires were distributed to five sports centers located in the city of Seoul, of which 472...

Persistent link: https://www.econbiz.de/10014675557

Six Sigma sales and marketing: application to NCAA basketball

Salzarulo, Peter A.; Krehbiel, Timothy C.; Mahar, Stephen; … - In: American Journal of Business 27 (2012) 2, pp. 113-132

Purpose – Today's economic climate has fueled intense competition for entertainment dollars, including those spent on professional and intercollegiate sports. The purpose of this paper is to provide insight and demonstrate the use of the Six Sigma methodology as a way to improve event...

Persistent link: https://www.econbiz.de/10014668309