Traditional marketing management approaches to a certain extent fail to take into account the role of customer experience to improve organization performance. Due to many limitations posed by the traditional marketing approach, this paper makes a case for Customer Experience Management (CEM).

The book is geared towards establishing ways in which metaphors reflect the linguistic and cultural environments from which they emerge. The research is based on a contrastive analysis of conceptual metaphors used in the pre-election political discourse. It has been argued that while the...

In the knowledge based society the university becomes more responsible within communities. This paper is based on a survey that is assessing the satisfaction of employers regarding the university social role. The conclusions help to draw future strategic options to enhance the quality of the...

This article aims to review and identify critical factors of the implementation of knowledge management systems (KMS) for Iranian IT based organizations and to clarify the effect of KMS on organization success.

Determinants of science-based cooperation are studied in the case of small and micro firms. We propose an analytical framework grounded on the resource-based view of the firm. We identify a set of organisational characteristics, which we classify as internal, external and structural factors. The...

The research investigates theoretical and practical approaches to planning and performance measurement of public libraries, especially pointing out the importance of systematic evaluation of user satisfaction regarding the quality of library services. The results of this study conducted by means...

The company to sensitize environmentally to its potential market can use price, product, distribution and communication. This study provides market-evidence on how to approach Mexican consumers, regarding marketing mix and its effects on organic foods purchase. The main goal is contribute with...

The objective was to identify links between innovation inputs and economic performance. The result is a structured set of influential factors which lead to innovation and economic outcomes. A systematical move from the non-innovative company towards the innovation follower and leader with a...

This monografy analyses the price ranges as a result of the irrational behaviour of the buyers. We establish a new rule in understanding the relationship between quantity and price. In the theoretical and empirical work we demonstrate that the ranges appear to result from unforeseen responses of...

Within the activities of the strategic project KNOW US were performed analyses and described business models of the small and medium-sized enterprises (SMEs) in the five sectors of the economy across the border of Slovenia and Italy. The sectors involved are: tourism, transport and storage,...