Noviana, Dian; Popy - Departemen Manajemen dan Bisnis, Fakultas Ekonomi - 2012
Cities increasingly compete with each other in an affort to attract tourists, investors, companies, new citizens and most of all qualified workforce (Anholt, 2004; Kavaratzis, 2005; Zenker, 2009; Sebastian, 2011). This created the growing interest in the development of the concept of city marketing. it also...