This article focuses on factors influencing consumer decision making toward fresh meat consumption in Belgium. Discrete choice models are specified for explaining consumer decisions to decrease fresh meat consumption since the BSE-crisis and toward to the future. Demographic consumer...

Both generic and brand advertising have become increasingly important to food production and marketing systems. These two advertising messages may be complementary or competitive. Generic advertising is generally more factual and most likely reduces entry barriers. As generic advertising is...

Among almost all natural food goods, honey is probably one of the most unique in terms of its production history and importance. It is often a by-product from the primary function of pollination by bees. Honey color and flavor is directly related to the types of plants being pollinated. For some...

This study evaluates long-term structural adjustments in fresh grapefruit packing under aggregate market pressures, including those from retail concentration. While individual firms enter and exit, Markov-model results are indicative of an industry near equilibrium with little expectation of...

First-order, homogeneous, stationary Markov models are used to compare patterns of adjustment among Florida fresh grapefruit packers between the 1970/71-1983/84 and 1987/88-1999/00 periods, and 1970/71-1994/95 and 1995/95-1999/00 periods, respectively. Despite sweeping aggregate trends impacting...

In 1997 the U.S. fresh cut flower industry terminated their first mandatory generic promotions program. Since then a voluntary program has been implemented in five U.S. cities, targeting female flower buyers. Using 13 control and 5 target cities, the promotion impacts are estimated and the...