AbstractThe following sections are included:The Food Service Industry’s Shift in StrategyUsing the Official Account and the Personal Account for Different PurposesTwitter as a Means to Implement a Blue Ocean StrategyBibliography

AbstractThe following sections are included:Reappraisal of the Growth Strategy — Improvement in Transmission StatusTop Management Recognizes the Necessity of TwitterConversion from Claim to TrustBibliography

AbstractThe following sections are included:Sorting GrainsColored/Foreign-Material Sorting MachinesSorting-Machine PerformanceThe Development of the Sorting MachineBibliography

AbstractThe following sections are included:Power Saving Measures in the Aftermath of Major EarthquakesPower-Saving Measures of CompaniesPanasonic’s Power Saving MeasuresBibliography

AbstractThe following sections are included:From a Large-Scale Service to a Small-Scale ServicePromoting the Air Forwarding Business (International Cargo Transportation Business)Expansion of the Scope of the Logistics BusinessBibliography

AbstractThe following sections are included:Increase in Rakuten’s Share of the Financial BusinessThe Synergy Between the Rakuten Market and its Financial BusinessThe Future of Rakuten’s Financial Business

AbstractThe following sections are included:Explosive Growth of Linked Sites Through OpenID SupportEffective ID Sharing in Japan, a Nation Inundated with IDsThe Effect of Tie-Ups to Share Private IDs with Administrative ServicesNotesBibliography

AbstractThe following sections are included:Partnerships and Issuance Volumes Made Possible Through Point ProgramsRapid Partnerships that can be Obtained by Participating in Common Points ProgramsBibliography

AbstractThe following sections are included:Applying the Technology of a Different BusinessVarious Drying MethodsA Device Designed to Meet Clients’ DemandsBibliography