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Nutzungspotentiale interner Weblogs bei RobinBook.ch
Barth, Elena; Portmann, Edy - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 287, pp. 77-83
Persistent link: https://www.econbiz.de/10009657725
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Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Schmale, Carl Hendrik - 2010
Persistent link: https://www.econbiz.de/10008857228
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Changes in the procedure-consumer relationship in electronic commerce : expamples from book publishing and trade
Riehm, Ulrich - In: Business ethics and the electronic economy, (pp. 44-58). 2011
Persistent link: https://www.econbiz.de/10009012821
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One click : Jeff Bezos and the rise of Amazon.com
Brandt, Richard L. - 2011
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click....
Persistent link: https://www.econbiz.de/10009383105
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Firm strategies in the "mid tail" of platform-based retailing
Jiang, Baojun; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 757-775
Persistent link: https://www.econbiz.de/10009384020
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The network value of products
Oestreicher-Singer, Gal; Libai, Barak; Sivan, Liron; … - In: Journal of marketing 77 (2013) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
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Amazon ist kein Monopolist : Wettbewerb
Haucap, Justus - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 94 (2014) 9, pp. 608
Persistent link: https://www.econbiz.de/10010408420
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Factors affecting electronic service brand equity
Yıldız, Salih; Kurtuldu, Hüseyin Sabri - In: Transcultural marketing for incremental and radical …, (pp. 434-492). 2014
Persistent link: https://www.econbiz.de/10010211687
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Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
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Causes and consequences of "order online pick up in-store" shopping behavior
Chatterjee, Patrali - In: The international review of retail, distribution and … 20 (2010) 4, pp. 431-448
Persistent link: https://www.econbiz.de/10008656680