We introduce stochastic R&D in the Hotelling model and show that if the technical risk is sufficiently high, all firms … focus on the most valuable market segment. We then endogenize technical risk by allowing firms to choose between a safe and …

Risk perception is an idiosyncratic process of interpretation. It is a highly personal process of making a decision … based on an individual’s frame of reference that has evolved over time. The purpose of this paper is to find out the risk … perception level of equity investors and to identify the factors influencing their risk perception. The study was conducted using …