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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A. - 2004
Persistent link: https://www.econbiz.de/10002011745
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Selling when brand image matters
Bühler, Stefan; Halbheer, Daniel - 2010
Persistent link: https://www.econbiz.de/10008750615
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Brand management
Dhawan, Rohit - 2010
Persistent link: https://www.econbiz.de/10008751056
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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The corporate brand
Ind, Nicholas - 1997
Persistent link: https://www.econbiz.de/10000621513
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Abschied vom Massenmarketing : Systemmarken und Beziehungen erobern Märkte
Dudenhöffer, Ferdinand - 1998
Persistent link: https://www.econbiz.de/10000643862
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Handelsmarkenmanagement
Dumke, Stephan - 1996
Persistent link: https://www.econbiz.de/10000562117
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Digital engagement : internet marketing that captures customers and builds intense brand loyalty
Harden, Leland; Heyman, Bob - 2009
Persistent link: https://www.econbiz.de/10003725845
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841