Feng, Chao; Zhuang, Guijun; Chen, Hui; Hu, Daxian - In: Nankai Business Review International 11 (2020) 4, pp. 635-652
Purpose: Based on social network theory and the literature of contract governance, the purpose of this study is to explore how distributors’ “banding together” (network intensity) affects contract governance (detailed contracts), which, in turn, influences channel conflict and...