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This paper investigates how video game publishers' choice of game release date is affected by the expected level of competition within the game's product niche. We identify game niches by genre, age-appropriateness, a four week window cohort, publisher and console system. Our analysis is based...
Persistent link: https://www.econbiz.de/10010985680
belong to- be it for various activities- irrespective of the domain-which are the subject of a new marketing strategy … work. Time will certainly show that an absolutely different marketing strategy will be implemented and it will require a …
Persistent link: https://www.econbiz.de/10011200139
strategy, that is SO strategy, strategy WO, WT strategy, and ST strategy. The final step is making the decision to determine …
Persistent link: https://www.econbiz.de/10011200630
Although several wood industry experts advocate the need for more product development in the industry, few studies have investigated the actual product development process in this context. This explorative study investigates innovation, specifically product development, in the Swedish and...
Persistent link: https://www.econbiz.de/10011200853
Although several wood industry experts advocate the need for more product development in the industry, few studies have investigated the actual product development process in this context. This explorative study investigates innovation, specifically product development, in the Swedish and...
Persistent link: https://www.econbiz.de/10011200877
cost-level areas, the possibilities to use cost competition strategy are limited. For them, counterbalancing the higher … effects of efficiency and value creation strategy on the business success of Finnish sawmills are studied. Financially …. Preliminary results indicate that cost-efficiency strategy was explaining financial performance better than value-added model …
Persistent link: https://www.econbiz.de/10011200912
A common phenomenon in entrepreneurship is that employees turn away from employmentto found their own businesses. Prior literature discusses the former employers’characteristics that influence the creation of entrepreneurial ventures. An investigation ofwhether these characteristics also...
Persistent link: https://www.econbiz.de/10011202059
A firm sets up a network of information generating alliances to reduce technological uncertainty. This alliance group creates both advantages associated with similarity of existing partners and limitations due to restricted choice of new partners. Our model analyses the conditions (technological...
Persistent link: https://www.econbiz.de/10011202087
This paper examines the components of the innovative organization in Thailand. The mixed method was used in gathering the data that can be categorized in two parts. Qualitative collection used focus group discussion in an R&D unit. The findings revealed that employees understood the innovation...
Persistent link: https://www.econbiz.de/10011205557
The purpose of this paper was to find out if Costco’s treasure hunt strategy was effectively attracting customers and …
Persistent link: https://www.econbiz.de/10011205655