Ghosh, Piyali; Tripathi, Vibhuti; Saini, Smit; Agrawal, … - In: International Journal of Services, Economics and Management 2 (2010) 2, pp. 121-136
Retail industry in India is acknowledged as a sunshine sector, and is driven by factors like strong income growth … behaviour patterns of consumers within organised retail outlets of Allahabad, a Tier II city in India. Variables identified for …