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Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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The effects of affect, processing goals and temporal distance on information processing : qualifications on temporal construal theory
Chen, Fangyuan; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 326-332
Persistent link: https://www.econbiz.de/10011374503
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Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Briley, Donnel A.; Shrum, L. J.; Wyer, Robert S. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 112-118
Persistent link: https://www.econbiz.de/10009774925
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Consumers' reactions to a celebrity endorser scandal
Fong, Candy P. S.; Wyer, Robert S. - In: Psychology & marketing 29 (2012) 11, pp. 885-896
Persistent link: https://www.econbiz.de/10009664852
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Content and process priming : a review
Janiszewski, Chris A.; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10010359874
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Warmth and conformity : the effects of ambient temperature on product preferences and financial decisions
Huang, Xun Irene; Zhang, Meng; Hui, Michael K.; Wyer, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 241-250
Persistent link: https://www.econbiz.de/10010366272
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Consumer reaction to attractive service providers : approach or avoid?
Wan, Lisa C.; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 578-595
Persistent link: https://www.econbiz.de/10011553133
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Choosing between two evils : the determinants of preferences for two equally goal-inconsistent options
Gao, Leilei; Li, Yanjie; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 1002-1012
Persistent link: https://www.econbiz.de/10011489895