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Consumer behaviour
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5
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Wyer, Robert S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
9
Psychology & marketing
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Psychology & Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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It's ok to think in a bad way : how state optimism and pessimism influence risk-taking
Ho, Cony M.
;
Wyer, Robert S.
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 801-811
Persistent link: https://www.econbiz.de/10014250628
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72
The effect of control deprivation on consumers' adoption of no-pain, no-gain principle
Jia, Yanli
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 678-698
Persistent link: https://www.econbiz.de/10013399591
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73
Cultural, social, and emotional determinants of decisions under uncertainty
Fong, Candy P. S.
;
Wyer, Robert S.
- In:
Organizational Behavior and Human Decision Processes
90
(
2003
)
2
,
pp. 304-322
Persistent link: https://www.econbiz.de/10005197230
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74
Understanding culture : theory, research, and application
Wyer, Robert S.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004937425
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75
Ambiguity aversion and the preference for established brands
Muthukrishnan, A V
;
Wathieu, Luc
;
Jing Xu, Alison
- In:
Operations research, Management science : OR MS ; the …
50
(
2010
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10008713324
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